I saw this video on Deadspin “Watch This Amazing Projection System Transform The Cavaliers’ Court” http://deadspin.com/watch-this-amazing-projection-system-transform-the-cava-1545702354 and at first I thought was it was a pretty cool use of technology. The second thought I had was I bet businesses are salivating at the chance to get their ads / videos projected the court.
I would assume most professional sports teams will at some point display ads or videos on the court/ice/grass during breaks in the games (halftime, between quarters/periods/innings, or any other break in the game).
This will represent just another opportunity to get your business in front of your target market.
Today I came across this article on CNET: Code Combat teaches you to code through dungeon-crawling
And I tried it out at: http://codecombat.com/
This is the first time I have been blown away by something Matt Cutts has said in a long time.
If Google identifies a website as a “Link Seller”:
- Page Rank goes down by 30%-40%
- Google loses trust in that domain
- Loses ability to send page rank going forward
This makes sense, but wow for Matt Cutts to come out and say this it really changes the entire future of link building.
I would assume link builders will start to compile lists of sites that do pass link equity and those that do not pass link equity. I believe SEO’s will be trying to figure out ways to determine if a site is passing value or in fact Google has turned off the transfer of link equity to the sites it links to.
What Matt Cutts fails to mention is what happens if a site is no longer trusted (was turned off from passing value) but then cleans up their act. Can they get back in Google’s good graces and start to pass page rank again? If so how long will it take?
This morning I was excited to receive word back from Pod Camp East that they have accepted my proposal to speak on Saturday 9/29/2012.
Welcome to PodCamp East!
Your speaking proposal ”SEO for 2013 and Beyond” has been tentatively scheduled for a session on Saturday (9/29) afternoon.
The full schedule with exact times and room assignments will be released shortly before the event.
I will be presenting “SEO for 2013 and Beyond” which will include topics on:
- How to avoid Google penalties
- How link building has changed
- How to future proof your SEO efforts in a Penguin and Panda world and ensure your efforts provide benefit for years to come
Hope to see you at Pod Camp East the weekend of 9/29.