Basketball Court? A new place for ads?

I saw this video on Deadspin “Watch This Amazing Projection System Transform The Cavaliers’ Court” http://deadspin.com/watch-this-amazing-projection-system-transform-the-cava-1545702354 and at first I thought was it was a pretty cool use of technology. The second thought I had was I bet businesses are salivating at the chance to get their ads / videos projected the court.

I would assume most professional sports teams will at some point display ads or videos on the court/ice/grass during breaks in the games (halftime, between quarters/periods/innings, or any other break in the game).

This will represent just another opportunity to get your business in front of your target market.

I am Adwords Certified

I passed the Adwords test. I completed the Google Advertising Fundamentals Exam on 6/20/2013 and the Search Advertising Advanced Exam on 7/25/2013.

I don’t consider myself to be a PPC expert, I am still learing. This is a similar situation to when I earned my M.C.S.E. back in 2000 but I didn’t consider myself a true Microsoft professional until I had at least a few years experience.

I am in the process of learning everything I can about managing paid search and display campaigns. The expectation is supplement my SEO expertise with paid search and display expertise.

A buddy of mine Justin Fried gave me a great suggestion for learning more about paid search http://ppcchat.co/ its a great resource so definitely check it out. Also follow him on twitter @Justin_Freid for great articles on paid search and display.

Getting Google Adwords Certified

Adwords Qualified Professional with a red line through it

Studying for the Google Adwords Certification

So I am finally doing it, I am working towards getting Google Adwords Certified. This is one of those things I should have done years ago but I have made it a personal goal and I am doing it now.

I am currently going though the Google Certification Program Learning Center to fill in any gaps in the basics of Adwords, some of which I am finding interesting. I just downloaded the desktop AdWords Editor. It feels like I originally created ad groups a lifetime ago.

I will be reporting on my education and findings along the way here on my blog and then will announce the competition of the four available exams:

  • Google Advertising Fundamentals Exam
    “This exam covers basic aspects of AdWords and online advertising, including account management and the value of search advertising.”
  • Search Advertising Advanced Exam
    “This exam covers intermediate-to-advanced best practices for managing AdWords campaigns.”
  • Display Advertising Advanced Exam
    “This exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network.”
  • Reporting & Analysis Advanced Exam
    “This exam covers intermediate-to-advanced best practices for maximizing account performance using Google Analytics, Website Optimizer, the AdWords Report Center, and other analysis techniques.”

More information on the Google Certification Program can be found here: http://www.google.com/intl/en/adwords/professionals/

Wish me luck.

Google: Websites Selling Links No Longer Pass Link Equity

This is the first time I have been blown away by something Matt Cutts has said in a long time.

http://searchengineland.com/link-seller-linking-to-you-google-says-you-wont-benefit-from-it-154405

If Google identifies a website as a “Link Seller”:

  • Page Rank goes down by 30%-40%
  • Google loses trust in that domain
  • Loses ability to send page rank going forward

This makes sense, but wow for Matt Cutts to come out and say this it really changes the entire future of link building.

I would assume link builders will start to compile lists of sites that do pass link equity and those that do not pass link equity. I believe SEO’s will be trying to figure out ways to determine if a site is passing value or in fact Google has turned off the transfer of link equity to the sites it links to.

What Matt Cutts fails to mention is what happens if a site is no longer trusted (was turned off from passing value) but then cleans up their act. Can they get back in Google’s good graces and start to pass page rank again? If so how long will it take?

I am presenting “SEO for 2013 and Beyond” at Pod Camp East on 9/29

This morning I was excited to receive word back from Pod Camp East that they have accepted my proposal to speak on Saturday 9/29/2012.

Welcome to PodCamp East!

Your speaking proposal  ”SEO for 2013 and Beyond” has been tentatively scheduled for a session on Saturday (9/29) afternoon.
The full schedule with exact times and room assignments will be released shortly before the event.

I will be presenting “SEO for 2013 and Beyond” which will include topics on:

  • How to avoid Google penalties
  • How link building has changed
  • How to future proof your SEO efforts in a Penguin and Panda world and ensure your efforts provide benefit for years to come

Hope to see you at Pod Camp East the weekend of 9/29.